Final Paper Essay Example | Topics and Well Written Essays - 2000 words

Final Paper - Essay Example This incorporates both social and organizational concerns (Smith & Drumwright, 2008). According to Porter, business decision making is changing in terms of context and market place dynamics. The relationship between marketers and the society is increasingly becoming crucial as the role of consumers continues to evolve. The business environment in the world today is reasonable unpredictable. Marketers are being forced to change their perception from a narrow view of customers to incorporating the role of a customer into organizational success. IFC is a global institution with operations in over 100 developing countries. The institution is changing its marketing strategy to bring its staff and clients close to each other. This has increased the customer satisfaction rates. Most of these enquires do not have to be referred to the headquarters. As a result, the response time to the client needs has increased. Global marketing strategies demand an acute understanding to the customer needs and expectations. (Comments by Corrine Harrison).The housing industries are treating consumers with the utmost respect and them as serious stakeholders in the future (Walker&Orville, 2011). As a result, most housing industries have been on the rise. This has also attracted growth in the transport sector and computer systems. Most of the industries in this sector opt not to use market-oriented approach. According to Walker and Mullins, the competitive nature of the environment does not necessitate ultra sensitivity of the needs of the buyers. However, these companies have mastered the economic needs of customers and are moving speedily to address them. They have identified a growing need for assets as the vital driving force for consumer appetite. They have also dealt with the long-term consumer needs and are working on pricing structures and increasing consumer demands. Companies like The Home Depot are known to have adopted that approach. The automobile manufacturers have